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Attraction Marketing
Attraction Marketing focuses on building
ideal business relationships. Those relationships that bring more than
money, they bring you joy and full self-expression. One way to describe them
would be "perfect customers". Every now and then, we run into one and we
feel so lucky to be working with this "one".
Attraction Marketing made simple walks you through the process, developing
the system to convert your client base into one of perfect customers. The
reward of the transformation is much higher income, much higher emotional
reward, as well as much less work and/or stress!
The basic process looks like this:
First, think about your current client base. Write down the names of your
favorite clients or customers. What do you love about them? What do you love
least about them? How do they treat you? How do they treat their employees?
How do they treat your employees? Why do you enjoy serving them? How do they
treat their customers? Is there anything about them that irritates you? Is
there anything about you that irritates them?
What motivates our perfect customers? If you don't know what motivates them,
call them. Take them to lunch and ask them. Tell them why you are asking –
they will be flattered that you are asking and will most probably offer to
help you in every way possible. They may even offer to introduce you to
other people that they feel operate like they do. If they don't offer, you
could always ask them if they have people like them you could meet.
Questions that you may want to ask include but are not limited to:
Why are you in your business? If you had a magic wand and
could do anything in the world, what would you do? Who is the most important
person or people in your life? What do you want to do with the next 20 years
of your life? What if you only had 11 years left, then what would you do?
What do you love most about your life?
This is an unusual question. What do you want your ideal customers to
request of you?
Once more, this is about forging perfect relationships. This is light years
more than just good relationships. If you actually invest your time and
imagination in this process, you will feel your blood start to charge
through your body. You will light up, catch on fire, and be a blaze in the
world. People will be attracted to you and you will be attracted to perfect
clients. You will start to notice them from across the room, across your
town or city, across the state. I can't say why, I can just say that once
your blood is surging, things just pop into place.
You can ask your best clients and customers and get some answers. You can
ask yourself and get some additional answers.
What do you want to provide to your perfect customer? Perfect
customers will want what you want to provide. You will always be a perfect
match for the perfect customer's wants. You will be a perfect fit!
Now you have to decide exactly what you want to provide. This is the
statement you want to complete. "I choose for my perfect client to expect me
to provide 1, 2, 3, 4, 5." List exactly what you are willing to provide your
perfect customers.
Don't be confused here; this is not about what you think they want, this is
what you say they will expect from you and it is exactly what you say you
want to provide. Nothing more, nothing less!
Last but not least – What do you need to improve? Ask yourself the following
question:
What do I need to improve to attract or maintain perfect relationships
with perfect customers? If you blew through step 3 and didn't
actually list the specific perfect services you are committed to provide
your perfect customers, now is the time to revisit the list.
Okay, if you have it down, now determine who will provide the service. Can
they meet the full expectations of your perfect customer now or will there
need to be some improvements made. Circle the ones that are not in perfect
harmony with your intent to deliver. Answer the next question for each item
that is not as you intend it. When will you start making the changes to
implement perfect delivery?
If you know that there are areas that must be improved, when would you want
to start the improvement process? If you are committed to your perfect
prospect, then when would you want to start the process? Do you have a team?
Should you have a team or new team members to take this improvement process
on?
Our suggestion is that you take the improvement process on today. Once you
take the project on, the juices start to flow and once more the energy that
comes out of developing this perfect customer profile is powerful... you
will be amazed it attracts what you need in perfect time and on the perfect
day.
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